In the middle of a hyper-connected world, a surprising shift is happening: young people are choosing to disconnect. More and more are abandoning smartphones in favor of simpler devices like flip phones. This isn’t nostalgia—it’s intentional. The movement is part of what’s known as a “digital detox.” The idea is simple: reduce screen time to …
A comprehensive list detailing the top social media trends in 2025, including AI-driven personalization, immersive virtual experiences, and hyper-targeted strategies prevalent in Europe.
A discussion on the shift towards bold and irreverent authenticity in European social media, highlighting how users and brands are embracing imperfections and genuine expressions.
This article examines the intersection of social media, AI, and real-world events in shaping European food trends, emphasizing the role of digital platforms in culinary innovation.
An analysis of how social media is influencing the Eurovision Song Contest, leading to more calculated performances aimed at virality, potentially at the expense of spontaneity and eccentricity.
European supermarkets are rapidly adapting to TikTok-driven food trends, with viral products like matcha lattes and "Dubai chocolate" causing significant shifts in consumer demand and supply chains.
A weekly roundup discussing the latest viral marketing trends, from immersive sensory experiences to the resurgence of playful photo dumps and doodles.
This article outlines the key viral trends dominating social media in 2025, including the rise of AR filters, AI-driven content, and community-focused engagement.
An in-depth look at how social media listening tools have evolved, highlighting their growing importance in shaping marketing strategies and understanding consumer behavior.
This piece explores how brands in 2025 are embracing authenticity and boldness on social media, moving away from polished narratives to connect more genuinely with audiences.
