UK-based bakery chain Greggs experienced a sales uplift thanks to warm spring weather and a successful viral TikTok campaign promoting its new Mac and Cheese product. The company reported a 2.9% increase in like-for-like sales over the first 20 weeks of 2025, attributing growth to improved consumer sentiment and the popularity of their menu expansions.
In a significant shift, Balenciaga appointed Pierpaolo Piccioli as its new creative director, replacing Demna. Known for his elegant aesthetic at Valentino, Piccioli's arrival signals a potential departure from Balenciaga's previous controversial and meme-driven style. His first collection is set to debut in October 2025.
Alix Earle, a 24-year-old social media influencer, transitioned from college student to influential businesswoman. Known for her candid “Get Ready With Me” TikTok videos, she cultivated a loyal following by openly discussing personal topics. Her authenticity led to high-profile partnerships, notably with Poppi, a prebiotic soda brand. Earle invested in Poppi before its $1.95 billion …
