Alix Earle, a 24-year-old social media influencer, transitioned from college student to influential businesswoman. Known for her candid “Get Ready With Me” TikTok videos, she cultivated a loyal following by openly discussing personal topics. Her authenticity led to high-profile partnerships, notably with Poppi, a prebiotic soda brand. Earle invested in Poppi before its $1.95 billion acquisition by PepsiCo and starred in its 2025 Super Bowl ad.