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This article examines the intersection of social media, AI, and real-world events in shaping European food trends, emphasizing the role of digital platforms in culinary innovation.

An analysis of how social media is influencing the Eurovision Song Contest, leading to more calculated performances aimed at virality, potentially at the expense of spontaneity and eccentricity.

European supermarkets are rapidly adapting to TikTok-driven food trends, with viral products like matcha lattes and «Dubai chocolate» causing significant shifts in consumer demand and supply chains.

A weekly roundup discussing the latest viral marketing trends, from immersive sensory experiences to the resurgence of playful photo dumps and doodles.

This article outlines the key viral trends dominating social media in 2025, including the rise of AR filters, AI-driven content, and community-focused engagement.

An in-depth look at how social media listening tools have evolved, highlighting their growing importance in shaping marketing strategies and understanding consumer behavior.

This piece explores how brands in 2025 are embracing authenticity and boldness on social media, moving away from polished narratives to connect more genuinely with audiences.

Reflecting on the 2014 ALS Ice Bucket Challenge, this article discusses how the viral campaign transformed social media engagement, emphasizing the shift towards video content and algorithm-driven platforms.