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Levi’s collaborated with Beyoncé for the second chapter of its REIMAGINE series, “Pool Hall.” Directed by Melina Matsoukas, the short film embraces classic Levi’s nostalgia while showcasing modern denim silhouettes.…

JCPenney launched a bold marketing move by hiding its name in its latest campaign. The «Anonymous Ads» campaign, live in Times Square and shopping malls across the U.S., features fashion-forward…

PUMA unveiled its ‘Go Wild’ global campaign on March 20, 2025, aiming to redefine its brand strategy. The campaign strategically spotlights different sports categories, including basketball and football, leveraging key…

Publicis Groupe acquired influencer marketing platform Captiv8 for approximately $150 million, expanding its footprint in the influencer marketing sector. Captiv8 uses AI-driven tools to help brands manage and measure influencer…

Jaguar Land Rover plans to dismiss its advertising agency after a widely criticized rebranding campaign. Launched in November, the campaign featured bright colors, fashion-themed visuals, and a pink «Type 00»…

UK-based bakery chain Greggs experienced a sales uplift thanks to warm spring weather and a successful viral TikTok campaign promoting its new Mac and Cheese product. The company reported a…

In a significant shift, Balenciaga appointed Pierpaolo Piccioli as its new creative director, replacing Demna. Known for his elegant aesthetic at Valentino, Piccioli’s arrival signals a potential departure from Balenciaga’s…

Alix Earle, a 24-year-old social media influencer, transitioned from college student to influential businesswoman. Known for her candid “Get Ready With Me” TikTok videos, she cultivated a loyal following by…