Autor: wendy rodriguez

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wendy rodriguez

wendy rodriguez

KFC UK released a bold ad campaign likening its chicken to a new gravy-based religion. The ad, featuring zombie dancers, received nearly 600 complaints to the UK's Advertising Standards Authority. While aiming to break industry norms, the campaign sparked debate over the fine line between bold marketing and brand missteps.

JCPenney launched a bold marketing move by hiding its name in its latest campaign. The "Anonymous Ads" campaign, live in Times Square and shopping malls across the U.S., features fashion-forward looks with no visible branding. Shoppers discover the ads are for JCPenney only after scanning a shoppable QR code, aiming to flip consumer perceptions.

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